A nationwide responsible gambling campaign launched on 10 June 2026 across television, streaming services and sporting venues. Creative materials focus on normalising conversations about betting limits and highlighting free confidential support.
Campaign Messages
- Set a deposit limit before the first bet of the week
- Treat wagering as entertainment, not income
- Reach out early if betting stops feeling fun
Media Reach (Planned)
| Channel | Impressions | Duration |
|---|---|---|
| Free-to-air TV | 18m | 8 weeks |
| Social video | 25m | 12 weeks |
| Stadium signage | Major AFL/NRL venues | Season |
How to Get Help
- Call Gambling Help Online on 1800 858 858 anytime.
- Use BetStop to self-exclude from all licensed apps.
- Speak with a GP about referral to free counselling.
Evaluation surveys will measure recall among 18–34-year-olds after the Origin series.
