Regulated sports betting revenue in Australia reached an estimated A$12 billion in FY2025–26, according to a KPMG-backed industry report released in June. Mobile wagering accounted for 78% of total turnover, with AFL and NRL dominating event-level handle.
Revenue by Sport
- AFL — 31% of fixed-odds handle
- NRL — 24%
- Horse racing — 19%
- International soccer — 12%
Channel Split
| Channel | Share | YoY change |
|---|---|---|
| Mobile app | 78% | +11% |
| Desktop web | 15% | -6% |
| Retail shop | 7% | -2% |
Policy Context
- Advertising restrictions during live sport remain under review federally.
- Point-of-consumption tax rates vary by state and affect margins.
- Affiliate marketing disclosure rules tighten from July.
Analysts expect growth to moderate as cost-of-living pressures constrain discretionary spend.
